CHAPTER 1 - Introducing the Flying Lure



How would you describe an idea so new that until now It hasn't even had a name? An idea that nationally known fishing professionals are confidently calling, "the next revolution in fishing?" It's called the Flying Lure. The Flying Lure has been helping people catch more fish in fresh water and salt water in the USA, in Canada, in Europe and even in Japan.

The Flying Lure is uniquely designed, soft plastic lure that by traditional angling definition swims in the "wrong" direction - away from the angler, and into the fish's hiding place! With existing lure designs, the angler must pull the lure toward himself to give it action; thereby moving it away from whatever fish holding cover he cast it towards. When casting a conventional lure near typical fish holding cover, an angler hopes to tempt a fish into coming out to take his offering. Cast a Flying Lure toward the same cover however, and the lure does exactly what the name implies. It goes into or under the cover — right to where the fish live!


The Flying Lure's unique, patented design causes it to swim, or glide, in the direction it was cast. The forward motion of the cast doesn't stop when the lure reaches the water, it continues until the lure reaches bottom, runs into the cover, or more often, until a fish Intercepts it. Even a novice with minimal casting skills can easily get the Flying Lure into and under the heaviest cover, more surely than an expert caster using conventional lures, because the lure doesn't just sink; it swims into the cover.


The Flying Lure's forward swimming motion Is the result of its precisely balanced, hydrodynamic design. Picture a sail plain riding an air current or a bird gliding across a pond. Now. imagine a lure swimming through the water in the same manner, riding the lift generated by the hydrofoil effect of its shape, much the way the wings of the glider and the bird keep them aloft.

On entry into the water, the special weighting of the Flying Lure maximizes the amount of continued forward lure movement that results from the momentum of the cast. But the lure's design actually causes it to swim in the direction It's aimed without that initial momentum. Cast towards a dock or a patch of surface matted vegetation, and the Flying Lure swims under¬neath the overhead cover. Pull it towards you a few feet and drop the rod tip, the Flying Lure swims right back from the direction it cane. It's so uncanny that few people can believe it until they see it happen with their own eyes.

Cast lure toward the areas you wish to fish. When lure lands in the water, let it sink on a semi-slack line - like a plastic worm. Instead of sinking straight down, the lure glides through the water away from the angler and toward the fish, penetrating the cover you have cast at.

A pull on the line makes the lure rise to the surface while wobbling, it can be released at any time to swim back into the same cover.


By swimming under obstructions, the Flying Lure can reach places that are simply impossible to reach with a normal cast. Places that big fish hide without ever seeing a fisherman's lure "up close and personal." THINK OF THE POSSIBILITIES!

• Cast UNDERNEATH washed out banks.

• Present your lure FAR UNDERNEATH a dock, where no cast can reach!

• Cast UNDER moored boats!

• Cast UNDER brush and UNDERNEATH trees where a cost isn't possible and where even flipping is difficult!

• Cast FAR UNDER floating weeds - pads, hydrilla, matted coon tall, etc.

• Work your lure INTO submerged underwater objects and structures that area impossible to penetrate by casting!

• Cast UNDERNEATH a rock ledge, right INTO the crevices

Think of all those fishing situations you've faced, where you suspected that a fish or a whole school of fish were lying back, way underneath some Impenetrable cover - whether that cover was over the surface, on the surface, or totally submerged. Remember wishing for some way to get a lure back in there? Now there is a way, and that way is Flying Lure! The Flying Lure's soft plastic body and undulating tail section combine with the gentle gliding action of its forward swimming motion to emulate the appearance and action of a baitfish. Its action on the retrieve motion can be made to mimic a crawfish scurrying along the bottom, or injured prey struggling to reach the surface. In field tests, anglers found that they could not only get the Flying Lure into more likely fish producing locations than other lures, but they could work It in any number of ways that trigger fish into striking. It catches the active and aggressive fish that conventional lures deceive, as well as the wary lunkers that ignore (or never get to see) standard offerings.


It's now possible to keep a lure in motion without removing it from the fish zone, or to adjust its position within the area being fished, via repeated forward and backward movements. You wouldn't want to try positioning your car In a parking place it If only moved In one direction. The Flying Lure adds bi-directional control to your lure presentation, just like the gearshift lever does to your car.

It even allows multiple presentations on one cast, similar to roll casting a fly from one possible lie to the next without retrieving it. And when you do retrieve the Flying Lure, it can be made to swim Into various structures, such as weeds and submerged objects, by simply stopping the lure and giving it a semi-slack line at any point during the retreive.

"The Flying Lure was developed to fill a need," according to Company President, Alex Langer, who adds, "Our experience and our patent research shows that the Flying Lure Is a new tool that we feel will revolutionize many aspects of fishing for bass and other game fish. It not only allows the angler to do certain things more effectively than anything else in his tackle box, it opens new vistas, providing the means to reach fish holding places that no lure has ever reached, and to do things no other lure has ever done! Clearly the Introduction of the Flying Lure is a first step in defining a new generation in fishing lure technology."