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The Flying Lure's Debut Package
Comment by Alex Langer
It just hung on the wall with all the other shrink wrapped lures. One retail chain even sent the lures back for a refund, because the lures did not sell. As a tiny startup company, we couldn't afford that. That was maybe the most devastating point in the Flying Lure story. It was a crossroads. It was the time to choose between trying to market the lure conventionally as we were or try something completely different. I'm glad we didn't just roll over and die. We knew we had a winner that drove fish absolutely crazy! We just had to show it in action. It's here that the seeds of the infomercial were first planted.